Reporting & Analytics

Today’s customer journey starts by going online to find out more information before you purchase. So, while traditional media like direct mail prompts consumers to act, often that first action is online research. If you are using offline methods of tracking your marketing, you could be drastically underestimating the true response to your offer. Knowing that consumers interact with businesses in various ways, Valpak ensures we capture ALL of their actions. Whether it’s phone calls, direct traffic to your unique landing page or activity on your valpak.com Business Profile Page, you’ll know.