Meet The Team
Meet the Owners
Fred Small
Owner
Fred Small helps small businesses think big!
Fred is an entrepreneurial business operations professional that has continually taken start-up or businesses and pulled them up into success by their bootstraps. When Fred started as a Sales Representative for Valpak, he knew he wanted to own his own Valpak business. Every decision he made from that day was with that goal in mind, and in four years, Fred bought his first Valpak franchise from his employer.
After purchasing Valpak of Virginia, Fred reengineered the business, training the management and sales departments, implementing more effective marketing strategies, and reinforcing the business operations infrastructure by implementing networking technologies and publishing applications. Fred took a business and turned it into a multi-million dollar small business advertising solutions empire. From there, Fred expanded and purchased Valpak franchises in Maryland.
With the shift in consumer retail towards mobile devices and applications, Fred is involved in the creation of mobile apps to help consumers find local businesses. Fred believes by harnessing this technology, we can allow customers to see the multitude of great choices that are geographically close to them.
Damon B. Barr
Owner
Meet Damon B. Barr, an experienced business mogul specializing in growing and scaling companies, with a reputation for disrupting and innovating industries. Damon currently resides in Leesburg, Virginia with his wife and two girls.
Damon is a principal in several ventures, including ValPak, where he has maintained an active leadership role for over the past 10 years. He has played a significant role in the company's growth and success, helping it become a leader in direct mail and digital advertising.
Damon also serves as President at Broughton Partners, which he co-founded with a remarkable track record of growing market share, and increasing bottom-line revenues. He oversees the company's strategic growth, revenue diversification, and future expansion efforts. Damon is a market maker. He is an expert and thought leader in DTC advertising, digital marketing, enterprise sales, legal marketing, and customer acquisition.
Damon's expertise and leadership have earned him recognition in multiple industries, with a reputation for taking companies to the next level. In addition to his expertise and leadership, Damon's extensive network is another incredible asset that he leverages to help other business leaders create new opportunities. From funding to operations and advertising, he is extremely well-connected and has a keen eye for identifying opportunities that can help companies grow
and scale.
Damon's diverse network includes influential and successful business leaders across various industries, and he is always looking for ways to connect with other entrepreneurs and help them achieve their goals. Whether it's through strategic partnerships, introductions to investors, or other opportunities, Damon is always willing to go the extra mile to help others succeed.
Management
David Janis
General Manager Operations
I began my professional career in the HVAC industry. Sales, marketing, and management proved to be a successful path. Valpak direct mail was a proven lead generation marketing source that was trackable. After 12 years in HVAC, I decided to consider other opportunities and landed at Valpak of Virginia in October of 1994. After a short time, prospecting and selling in a territory I moved into sales management. We successfully grew our team to 31 sales consultants. Two years later my role expanded to General Manager. Valpak of VA/MD provides a fantastic opportunity for all to prosper financially, be part of an extremely supportive staff, and work in an environment that includes fulfillment and fun.
Eric Biafore
Sales Team Support
I started my career in sales with Valpak’s biggest competitor in 1982 but quickly realized Valpak was the better company. With good fortune I was able to be an owner/partner in the Denver franchise in 1986-2009 then owner of the Tucson franchise from 2010-2018. In 2019 I worked as a Sales Director in LA, Dallas, Chicago, Minneapolis and then regional GM for the SW Region for Valpak corporate before joining the Valpak of Maryland & Virginia Team.
Team Leaders
Kim Wilson
Team Leader
With 23 years of Valpak experience, Kim has worked in all facets of the company, starting in sales in Virginia & later moving to management for the Maryland market. Today, she helps facilitate and manage day to day operations in both the MD and VA offices – ensuring accuracy before orders go to print as well as handling all clients’ receivables. She takes pride in executing her responsibilities flawlessly & efficiently, while maintaining solid relationships with the house accounts that she manages. Kim is also the proud mother of 3 amazing children and enjoys spending time with her handsome hubby & friends.
Shevawn Valentine
Team Leader
2024 will be my 10th year with Valpak! I have worked over the years to facilitate and manage our digital platforms for VA and MD, provide management and sales rep support, as well, I manage several key accounts, which include local and national advertisers. My Valpak team has changed through the years, however the care and appreciation I have received has never wavered, even from the time I started with this company. That has been invaluable. In my free time, I enjoy gardening, hiking, and Irish dancing (inspired by my daughter!) I am from the Fairfax area, but have lived in Stephens City, VA for 15 years with my husband and 2 children.
Valpak Of Virginia
Joe Stanley
Sales Representative
I started with Valpak in August of 2016. I served as Sales Manager for almost 7 years while transitioning to a full-time marketing consultant over the last year. I finished the 2023 sales year as a Premier President’s award revenue achievement club winner with an average of $80K in monthly revenue for the year. I surpassed the $100K monthly mark for 3 consecutive months and made the $1MM club for annual revenue in 2023. Prior to Valpak, I spent 20 years in the Yellow Page industry from a telephone sales rep to franchise director. My life has been helping small businesses market themselves and generating leads to bring ROI and success.
Peggy Perry
Sales Representative
I’m a sales professional with over 20 years of successful sales experience with the Northern Virginia Valpak team. My work style is to share the best of Valpak’s extensive resources to communicate the value of Valpak to prospective clients. I’m skilled in developing the right plan to meet the unique needs of each client. This level of professionalism has earned me numerous awards including multiple years in Valpak’s national Chairmans Circle, Millionaire’s Club, Highest Sales Review, plus NVA Salesperson of the Year and more.I credit my success to my genuine interest in helping clients grow their business, as Valpak says – Neighborhood to Neighborhood, and to Valpak’s exceptionally supportive and highly skilled team. When off work, I enjoy family time, reading, gardening, long neighborhood walks and just plain relaxing.
Sally Frease
Sales Representative
I originally began my career in 2003 and worked for 16 years. I achieved Dean's list. I took a hiatus for a couple of years and returned June 2023. I love the Valpak product because of the brand recognition and the results I have experienced with my clients over the years. It truly gives a return on the investment if you have the right advertising campaign in place.
Alison York
Sales Representative
I started working at Valpak in September of 2023 and love the position and my wonderful managers as well as colleagues. My background includes 3 years in ad sales at Arlington Magazine as well as 6 years working in Denmark. I love the thrill of landing an appointment with prospective clients.
Bill Patroski
Sales Representative
I am well versed in print & digital marketing and advertising with over 25 years of experience working with small to medium sized businesses in a variety of industries. I enjoy working with local business owners to understand their goals and objectives and to help them with customized solutions. I take great pride in being able to measure his success through customer retention. I enjoy a variety of outdoor activities including biking and camping. I am an avid college football and Pittsburgh Steelers fan. I reside in Alexandria with his wife Susan and a daughter and two sons.
Demitrius J. Kendricks
Sales Representative
Demitrius J. Kendricks brings a creative and strategic perspective to his role at Valpak of Virginia. He has a background in software solutions and media advertising across both print and digital channels. With experience supporting fast-growing startups and national brands, Demitrius takes a consultative, results-focused approach to multi-channel marketing. His strategies help businesses attract, engage, and scale with the right audience through data-driven insights. Based in Northern Virginia with his wife and daughter, he partners with clients to build campaigns that are both effective and built to last.
Mariano Wolf
Sales Representative
I have a law degree from the Universidad Nacional de Córdoba in Argentina and a Master of Laws (LL.M.) from American University in Washington, D.C. With over 10 years of experience in local and national sales, I specialize in helping small and mid-sized businesses grow through strategic, results-driven marketing. I work closely with business owners across the DC, Virginia, and Maryland region—especially in industries like food service, legal, auto repair, and home improvement. As a proud member of the Latino community, I also enjoy supporting and connecting with Spanish-speaking business owners throughout the area. Working with Valpak allows me to provide trusted marketing solutions backed by a nationally recognized brand, top-notch training, and outstanding corporate support
Valpak Of Maryland
Leslie Grimes
Sales Representative
I have a Bachelors -Undergraduate degree from WVU Business Marketing, and an MBA in business marketing from Loyola University in Baltimore. I will be 13 years in May 2024. I enjoy working for Valpak because we are the best in the industry that has an incredibly strong national brand, amazing training, reliable support systems, and our corporate team is always working to promote and improve our products and marketing options for our clients. I am passionate about marketing and business strategy and truly enjoy working with every client to help them grow their business. Moto – Always do what is right for the customer even if it means walking away from business it will pay off in the long run! Words to live by: YOUR SMILE IS YOUR LOGO, YOUR PERSONALITY IS YOUR BUSINESS CARD, HOW YOU LEAVE OTHERS FEELING AFTER HAVING AN EXPERIENCE WITH YOU BECOMES YOUR TRADEMARK.
Jill Criscuolo
Sales Representative
Media Consultant for over 8 years of nationally recognized achievements at Valpak. With over 25 years of experience in the advertising and marketing arena throughout the Mid-Atlantic. My favorite part of the position is working with business owners to develop a close partnership that helps them grow their business. In my free time, I like spending time with family and traveling to Yoga retreats.
Graphic Design
