Fred Small helps small businesses think big!
Fred is an entrepreneurial business operations professional that has continually taken start-up or businesses and pulled them up into success by their bootstraps. When Fred started as a Sales Representative for Valpak, he knew he wanted to own his own Valpak business. Every decision he made from that day was with that goal in mind, and in four years, Fred bought his first Valpak franchise from my employer.
After purchasing Valpak of Virginia, Fred reengineered the business, training the management and sales departments, implementing more effective marketing strategies, and reinforcing the business operations infrastructure by implementing networking technologies and publishing applications. Fred took a business and turned it into a multi-million dollar small business advertising solutions empire. From there, Fred expanded and purchased Valpak franchises in Maryland and Fort Worth, Texas.
With the shift in consumer retail towards mobile devices and applications, Fred is involved in the creation of mobile apps to help consumers find local businesses. Fred believes by harnessing this technology, we can allow customers to see the multitude of great choices that are geographically close to them.