Advertise in the most recognized direct mail company, Valpak, to target your best customers at an affordable price.
Your Ideal Customer is our Customer
Target our consumers that spend more
17%
More on automotive
14%
More on dining
18%
More on entertainment
33%
More on home services
18%
More on medical and dental
17%
More on retail
Our Solutions
Everything you need to succeed
at advertising your business
Blue Envelope®
Attract customers with an ad in the envelope that has a 91% open rate
Postcards
Leave an impression with targeted and affordable postcards ads
Digital
Convert impressions into customers with social ads, SEM, and mobile
Data
Catalyze growth with audience survey solutions and self-service mailing lists
solution overview
The most scalable way to succeed with direct marketing
Valpak’s Blue Envelope generates responses and builds awareness for thousands of local, regional, and national businesses every month. Trust us with your advertising needs; we customize each direct mail piece to align with your goals. Simply select your target neighborhoods, and we’ll handle the rest with our full turnkey set of solutions!
Reach
Nearly 40 million households across the U.S. mailed monthly. Segmented in zones of 10,000 households.
Response
80% of our audience looks at every ad in the envelope.
Results
60% of consumers use Valpak coupons once a month or more.
Features
Advertising in the Blue Envelope includes:
- Mailer product and coupon recommendations
- Industry reach and frequency best practices
- Audience demographic profiling and targeting
- Direct mail ad artwork and creative design
- Printing, processing, and USPS postage
- Performance tracking and reporting tools
- Digital marketing add-on: valpak.com business listing
benefits
How we drive results for
our advertisers
Target audience
Reach highly desirable demographics that earn and spend more than the U.S. average.
$100 instant win
With the chance to instantly win $100, consumers can't wait to open their envelopes.
High engagement
9 out of 10 households that receive Valpak open it and 8 out of 10 look at every ad inside it.
Proven Design
Choose from hundreds of template or our design team can build you a custom piece of mail.
Category expertise
Through historical data, we can recommend the best offer, reach, and frequency.
Performance tracking
Add a unique phone number, promo code, or QR code to your ad to further track return on investment.
formats
Direct mail isn't one-size-fits-all
Most popular format:
Coupon insert
Coupon inserts are mini-billboards that promote your business inside the Blue Envelope. This format is the most cost-effective way to try direct mail advertising with prices starting at 2.5 to 5 cents per household mailed. Our coupon ads follow lean design best practices with eye-catching imagery, strong oggers and a clear call to action to drive response rates.
Larger direct mail formats:
Flyers and circulars
Larger direct mail print formats, like flyers and circulars, are mini catalogs that give your business more real estate to promote menus, new products, multiple or new locations, and other important business information. These colorful, thicker direct amil pieces stand out in the envelope. Consider using larger formats between coupon insert mailings to boost visibility during peak seasons.
Take your campaign to the next level
Valpak PlusOne: Affordable stand-alone postcards
Valpak PlusOne postcards are neighborhood-target and mail to the same households as the Blue Envelope. This built-in targeting saves you money and makes postcard advertising accessible to business of all sizes. Unlike other mail services, our full-color postcards includes enhanced USPS Informed Delivery email marketing with trackable reporting.
Plusone benefits
3 reasons to choose
Valpak PlusOne
Save money on mailing list costs and postage while your message gets delivered to high-quality consumers.
Reduce waste by only targeting households that meet rigorous demographic criteria and want your offers.
Double your exposure by promoting your business to the same households with an ad in the Blue Envelope.
Plus One features
Command attention and drive response
Format
PlusOne is an 8 1/2" x 5" full-color direct mail postcard 100% branded to your business - no shared advertising space or intrusive Valpak logo.
Limited inventory
Unlike other types of ads, there's a limited quantity of PlusOne postcards per market and inventory is first come, first served.
Trackable results
Each PlusOne postcard is imprinted with a postal barcode for tracking and you can add a unique URL, QR code, and phone number.
Advertise across multiple channels
for the best results
Direct Marketing
Mail to our targeted audience, around life events, or to your exact customer.
Digital
Extend the reach of your print campaign with hyper-targeted digital advertising.
Data
Target specific households for address matchback, A/B testing, or tailored offers.
Contact us
Ready to grow your business?
Get started today!
Next steps:
-
Connect with a local rep
A partner who cares about your business's success -
Choose your product mix
We have solutions for every marketing foal and budget -
Design your campaign
From audience targeting to postage, it's all included -
Measure your results
tools that prove that your ads are yielding a positive ROI
